This just goes along with whites are bad, blacks are good and Hispanics and Asians are non existent. I have a theory: So many have been canceled, deplatformed, or branded as racists for speaking the truth that I think a vast majority are now scared to even engage in the discussion for fear of losing friends, jobs, their reputations, etc. Remember in this country there re 2% Jewish, 1% Muslim and 2% other religions. I think theyre trying to sell ideas..I just dont know what ideas theyre trying to sell. Big Tech is corrupt. r/unpopularopinion on Reddit: Forced diversity is stupid. just non-existent, unless shes a messy haired buffoon being dumb and not realizing her detergent is mostly all water and so does not work as well as Tide. Representation in advertising had already started to become untethered from reality prior to August 2014, when the Ferguson, Missouri riots erupted following the fatal shooting of Michael Brown by officer Darren Wilson. I dont want to see 2 guys kissing, 2 girls walking hand and hand or every black living in in the Hamptons. There is no war against white people. All of this is was clearly agenda driven coverage. I doubt either are accurate. They act like its a miracle parading around a normal black person like normal black people are very few. Lgbtq is crossing the line. Hardly. And it goes beyond just media. Why are there commercials that mention the term baby daddy? As a marketer, I understand that maybe advertisers are trying to reach new customer groups. At some point there will be a backlash for these companies who try to portray average Americans in a very disingenuous way. Well, have you watched the news lately? Ways diversity and inclusion will change in 2021 - Fast Company Black men have already taken over game shows; I started noticing that but it didnt bother me too much because I could tune out if I didnt like it. I cant believe I found this article having recognized the basis of your article for years. A Diversity Report for the Advertising/Marketing Industry (2020) November 17, 2020. The foreign-born population was only 5% in 1965 compared with 14% today. Also note that Americans happily and overwhelmingly voted for this black man to be their president. Its great to have black people in commercials and shows and such but it is certainly not a representation of this country in terms of the amount of black people that are in commercials. In a recent film about Mary, Queen of Scots, an Asian actress played the part of Bess of Hardwick, 2nd wealthiest person in England after Elizabeth I. Thanks for speaking up, Jake. The Oscars So White thing always makes me laugh the members of the Academy are complaining about the people they vote for. Google it, its a fascinating story of how they duped consumers into believing they NEEDED cereal to be healthy. Why Have 49 Agencies Dropped Their DEI Pledges? - Adweek Occasionally there is a tan or brown-skinned person thrown in there. I actually think its more nefarious. I totally agree and you would think that white people are completely ignorant of what is going on. 5% are other religions. Like, they must feel like theyre totally at the edge of Corporate Americas mind. But there are MANY surveys saying the advertising industry, including behind the scenes people, is mostly white. Its happening already with companies like Disney and Netflix. Im of the belief that our brains wont simply rewire from group and gather tendencies, no matter how hard we try. Though we havent seen much of this in the casting of the shows we watch, mostly because they are older shows, we do see this massively disproportionate diversity in commercials. Anyone with healthy self-confidence does not require the culture to prop up their egos. I was going to get rid of Netflix but there are no commercials so Im keeping it. its not like EVERY black person agrees with both and therefore is a self-contradicting blowhard. Ever notice that on the so-called mainstream TV you never see any ads with a father and son anymore. Someone should research who is actually creating these ads! Use cartoons or just anything other than actors! Im tired of woke, condescending BS. Im not a writer and cant articulate the story like you did. That said, I think you expressed yourself quite well. People of color in commercials usually do not get my attention and I do not buy their products. Companies purporting to care about progressive values are really doing nothing more than striking a superficial pose meant to signal virtue while distracting from any companys true motive: financial gain for shareholders.. I never watch commercials or ads. However selling more product is not one of the reasons they are doing it. NEITHER of these black democrats who blame whites for everything bad had GIVEN HOMES or anything that I know of to POOR BLACKS they PRETEND to care about. Be careful when reading that research study. Listen I know she is one of the best players ever, and I know this might be her last professional appearance. Yours is a perfect example of how the current push for forced diversity is having real, negative consequences on people, on industries, and on the culture. While interracial marriages are certainly more common now than they were in the past, I see very few black-white couples in the real world. As one of my readers likes to say, The End is surely near., Sure could use a vacation from this bullshit three ring circus sideshow of freaks. Powers that be in Hollywood and on Madison Avenue want women to stop breeding with white men. More than ever, be lions, not sheep!! Great point, Brad. Infiltrated from within. Yep, that about describes our institutions today. I guess if you can have fake news why not fake commercials. Im pretty sure we have the George Floyd BLM protesters to thank for this. Now, it's an ad, and in the end it doesn't matter, however, I feel this forced diversity does impact some aspects of media. They dont care about anyone else. Whats going on with the weird representation in American advertising? If you truly want to be disgusted read about them a bit. Fathers Day is just around the corner so maybe you will see some realistic commercials this year but I doubt it. Your company may already be a member.View our member list to find out, or create a new account. Its getting tiring seeing everyone and everything become obsessed with skin color, gender, gender identity, etc. Yes, yes. Frankly I have NO idea what to do about this, EXCEPT ALERT THE MEDIA so those folk DONATING to these organizations WILL NOT HAVE MILLIONS of $$ and in some cases (BLM) 100s of MILLIONS. Considering how many Jewish people are said to own and run media companies, the lack of Jewish representation does indeed strike one as odd. Id also like to note that DuckDuckGo is now following Googles lead in censoring and suppressing information that its owners dont like. And the irony is when there are black American families that do strive to be successful or achieve affluence, they are criticized as selling out or being uncle Toms by others. The problem is look at the actual news. I have been calling these commercial actors as vaguely non-white, This way, the Ad execs avoid pigeon-holing any one raceoh, except the whites where the bearded dad is goofy and the rest of the white family are redheads. I dont even watch the commercials anymore. The worst is the man whos lamenting the loss of his afternoon because the white woman with him is selling her car. We are headed in the same direction. You wouldnt think it so difficult to properly represent diverse populations on screen, but for some reason, the people behind todays ads are tying themselves into knots over it and still failing spectacularly. If you want to know the truth about how the vast majority of blacks socially interact simply watch 5-10 episodes of The First 48. History shows that the Frankfurt School started all of this cultural Marxism by taking over academia, media and entertainment. Black people are seeing themselves everywhere which may strike a few of them as odd, as if white corporate America is shamelessly pandering to them but any warm fuzzies this may bring are likely negated by the fact that blacks in commercials behave just like white people. The dollar is becoming essentially worthless and history clearly shows the connection between the corruption of currency and the decline of civilization in terms of morality, prosperity and material wealth. It explains how ever since the post WW2 era our society has been led down this destructive path. Suddenly the woke corporations have dropped whites and replaced them with black America acting like white America. When I approved advertising campaigns for my product lines, it needed to have actors and scripts representative of the target market we were trying to reach. Ladies and gentlemen, I am going to re-read this frank and insightful comment again probably a few times and I encourage you to do the same. How dumb do they think the 70% of us are that make up America? I would love to organize SHWM (Single Heterosexual White Males) because we are apparently unrepresented and as such are solely responsible for the oppression of all non-SHWM people! LIke you, Ive also heard that many black (nah, screw AP) women are absolutely NOT okay with seeing black men with white women, whether its in TV commercials or in real life. Yes, the lgbtq is a cult. Likewise, movies and TV shows should be about stories, not propaganda, and the same goes there. Just wow. Or provide up to five specific focuses on diversity and do a Twitter poll or a poll via social asking peoplereal peoplewhat matters to them. Holly Chessman, GlowTouch Technologies, If your communication aims to connect with a diverse demographic or subculture, make sure the messenger reflects that target. This is a horrible world we live in. Ive looked for surveys of percent of actors in commercials/ads by race and they are almost impossible to find. God forbid somebody appropriates the wrong thing. Alas, these are not sane times. I probably wont find it because, as you say, there are many forces at work here. Or maybe its revenge for all that egregious mansplaining Ive heard so much about. sorry that seeing non-whites on your tv makes you angry, Hitler. African American families living in 2 million dollar, mid-century modern mountain homes, driving 60K cars. So true in todays canceled culture world..maybe lets cancel the commercials too. What most on this blog are discussing is why for-profit companies believe they should misrepresent their target customers. And youre right, racism is racism no matter who is doing it. BLM will NEVER BE SATISFIED. Very clear & accurate message!! Thats captain vanilla. As someone who, like you, has been down his share of rabbit holes, I agree. Scratch that. Great points, G! Id like to blackball every company stuffing this crap down my throat but where would I go. The reaction by brands and advertisers to George Floyd and the BLM movement has been misguided, disingenuous, and, as you say, laughably transparent. Even then I remember observing how these articles addressed this new future as if it were simply a matter of natural human progression vs the very intentional Hart-Celler Act coupled with our governments refusal to police its border adequately. That is the most frustrating part for audiences and movie studios alike. Always appreciate your thoughtful comments. Its so common that you just eat your breakfast and go hm why dont those people in those neighborhoods do something about that? Those ranchers usually drive large pickups. Advertising is just an extreme version of the same phenomenon. People need to be made aware that they are being misrepresented on company boards. Clearly, it is very real. Even Beyond just the ads, if black people make up 12% of the country why are there so many channels on Cable I counted 18 of them but had the word black when it came to the HBO and the Starz and Showtime movie Networks could you imagine if there was something anywhere on TV that was called White Entertainment or white HBO? Take a moment to write a quick email, tweet, or Facebook post to some of these companies who are pushing this forced-diversity agenda. But this points out the effort towards Social Engineering that is being made on us from all sides. 20% are agnostic, but celebrate Christmas. I hope advertisers read this! Plan to go the distance or dont go at all. LGBQT. Hispanics and Latinos are seeing themselves represented very little in advertising, which probably has them feeling pretty slighted given that they account for nearly 20 percent of the population and. This country is not what the Founding Fathers envisioned. CBS has publicly stated that its reality shows will feature 50% non-white participants. Take care of me and keep us, as Leo Terrell (a black man) says, on the democratic plantation. About two years ago I read another article on this subject and one of their points was that even though we are seeing bi-racial couples more and more in tv ads it is nearly always a white man / black woman because, they pointed out, advertisers fear that America is still not comfortable with a white woman / black man couple. blacks commit crime at higher rates And the victim mindset is poisoning our culture as we make the very creator of our stable lifehard working men, the villain. Again I say, read American Marxism for an explanation of EVERYTHING that is going on. Gay couples have no business in shows aimed at three year olds. It should be pretty easy to find bad reviews for companies whove broken their promises. Ethnic Diversity In Advertising Is At All-Time High - HuffPost UK My question to you on this general subject is is all of this the result of advertising producers or at the directions of the advertisers? I dont trust American corporations any farther than I can throw them, but I dont trust a lot of advertising copywriters, either (present company definitely excluded, of course!!). Like I say, Im a liberal so I watch MSNBC. As a matter of fact, what that is is actually racist. As an aside, Im not sure why the above article suggests that blacks shouldnt be depicted in commercials doing white things, that they should be depicted doing black things. Yep I am surprised that was not mentioned in the article. Patrick West Columnist 31st August 2017 Share Topics Politics According to a report in The Times on Saturday, advertisers. These are factors that go back to, oh, I dont know, when did England actually lay claim to the land mass that had become Canada? Were being lied to on an epic scale and if you look at who is in on it there are not a lot of other possible explanations. I used to vote Democrat.but now, I would never vote for one again. Especially for the scumbags that are part of The Frankford School. Audiences know when the minority struggle and sentiment is being simply preached but not practiced by the creative team. I believe your observations are all valid, and appreciate your courage in posting. Come on men! Clint Walker got a few breaks but that was an exception, maybe because he wasnt blonde. Deselecting these cookies may result in seeing advertising that is not as relevant to you. yes white males need not applyespecially blonde males racism, discrimination. Keep it coming. I am happy with my life. And, guess what? Thank you! Everything is going crazy, and much like in astrophysics, whenever you think you have everything figured out, 50 new questions come up. If we want to avoid falling with them, we need to remain the voices of reason and sanity in society. Youd be wrong, of course. You are exactly right that advertisers are concerned about violence and how loud they are, that explains why the majority of commercials are full of black people and not anywhere near as many Hispanics/Asians. To a black person, diversity means adding black people. I just went to the Library of Congress to maybe read some online books..one of the sections had 3 pictures that came up one after another pictures of mostly kids, reading, etc.all 3 had a total of 15 people all black, POC except one white male. All told, falsely advertising diversity ends up supporting racism. But unfortunately, Big Tech doesnt want us to. Black people are generally not known to be into camping in freezing weather, or things such as bungee jumping & cliff climbing. Are Modern Ways Of Introducing Diversity Forced? Han Solo, Indiana Jones, Terminator (which feminized Arnie and eliminated John Connor as the savior of the future). My problem with reparations is that it is not needed. I noticed that as well about the lack of mention of race in news articles about crimes committed. I just think you dont like being manipulated. Multiracial images. I could go on. There is something very disturbing about the emasculated effeminate girl men being pushed in our society. Men, know that most women do not like this, especially Christian women. I actually cut cable years ago and just stream and make sure I pay extra to stream commercial free because honestly the whole thing is stupid and it feels like Twitter sponsors everything on TV these days. And. and many references to the over-representation of Black actors in advertising (which I have noticed), but neither you nor anyone who has commented has given the percentage of commercials employing black actors. Now, we are in the minority. Right you are again, Robert. Opinion: Survey Says: Americans Are Dumber Than a Bag of Rocks, he founded Jeremys Razors as an alternative to Harrys, https://fox59.com/business/press-releases/ein-presswire/606081233/extreme-reach-study-finds-increase-in-percent-of-white-people-seen-and-male-voices-heard-in-video-ad-creative-in-2022/, a brand like Chewy that works so hard to deliver positive experiences. Thats a pretty good take, Anonymous. At last, just recently, it seems that people are pushing back. I dont own slaves and neither did any of my ancestors (poor immigrants). Married to blonde white models. Thats short for a leading man. I am glad The Awakening is happening Im just worried that it might be too late. TV is unwatchable now, its vile. Blacks are mayors of major cities, police chiefs, generals in the army, admirals in the navy, and generals in the air force. Email Insider Summit April 19 - 22, 2023, Hilton Head Outfront Forum April 26, 2023, NYC Search and Performance Insider Summit May 7 - 10, 2023, Charleston I have no problem with persons of color in movies and advertisements, nor do I have an issue with mixed race relationships, so long as they are organic and natural. It would definitely save money in making the stupid ads, unless there is some stupid union actors contract to deal with. . I gave been living in Latin America, Costa Rica, for the last 13 years. Then, make sure you do it. This is propaganda. I doubt most have a problem with people of different backgrounds being represented. . The immigrants will be so happy to be free and have a chance at Western lives that they will vote for the liberals who bussed/planed/sailed them in. I havent had a commercial audition in months. People are getting tired of BLM and lgbtq. Im not watching and Im not buying. People of color & for that matter every individual needs to take responsibility for their own lives & stop blaming white America for their problems & hardships. This country is so much in the toilet right now.
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