Before Douglas McGregor's seminal work on management, employees were often presumed to be lazy and unmotivated. In this book McGregor challenged many of the prevailing managerial assumptions about worker motivation and behaviour. Among the summaries and analysis available for The Human Side of Enterprise , there are 1 Full Study Guide and 2 Book Reviews. By Josh Sanburn Tuesday, Aug. 09, 2011. The Human Side of Management ... nearly 90 years after the whole enterprise got off the ground, Hal Rosenbluth took over the business and reinvented it once again. The Human Side of Enterprise Before discussing enterprise as a whole, I want to first talk about human needs. The Human Side of Enterprise (1960), by Douglas McGregor. Book Review: The Human Side of Enterprise, D. McGregor. Items: ... Management scholar Douglas McGregor’s seminal 1960 book The Human Side of Enterprise is perhaps the most influential attempt to answer that question, and provides an excellent example of strong evaluative and reasoning skills in action. Discuss the contributions to the “human side of enterprise” as articulated by Elton Mayo, Chester Barnard, Abraham Maslow, and Douglas McGregor. In the article entitled “The Human Side of Enterprise” by Douglas Murray McGregor , McGregor stated that industry has fundamental know how to utilize physical and technology science. 737 Words 3 Pages. Other articles where The Human Side of Enterprise is discussed: industrial relations: Participative management: …management theorist Douglas McGregor in The Human Side of Enterprise (1960). 1. The Human Side Of Enterprise By Mcgregor Summary; The Human Side Of Enterprise By Mcgregor Summary. As a result, conventional wisdom held, management must goad workers into becoming productive cogs in the machine. In accomplishing its task—with these assumptions as guides—manage-ment has conceived of a range of possibilities between two extremes. Douglas McGregor borrowed Abraham Maslow’s concept that suggests people are motivated to fulfill their basic needs before moving on to other, more advanced, needs. Summary of McGregor's Theory X and Y. Abstract McGregor, Douglas 1960 Douglas McGregor , an American social psychologist, proposed his famous Theory X and Y models in his book 'The Human Side Of Enterprise' (1960). Zoe Atlas McGregor: Human Side of Enterprise MG 610 03/23/14 In this essay, The Human Side of Enterprise, by Douglas McGregor discusses two sets of assumptions about human nature and explained how these assumptions affect people’s attempts to influence the behavior of others. The human side of enterprise reading assmt 1. 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