Communication process as such must be considered a continuous and dynamic inter-action, both affecting and being affected by many variables. The transmission model of communication describes communication as a linear, one-way process in which a sender intentionally transmits a message to a receiver (Ellis & McClintock, 1990). Yet, thinking of the sender as needing to have an idea in order to start the communication process is misleading since everything people do and everything people are communicates something to others. Although the receiver is included in the model, this role is viewed as more … (1) Sender: The person who intends to convey the message with the intention of passing information and ideas to others is known as sender … Although the receiver is included in the model, this role is viewed as more … Transmission Model of Communication. The sender is ALWAYS responsible for the communication. Buddy Krizan defines a sender's key role in the communication process in "Business Communication" as including "(a) selecting the type of message, (b) analyzing the receiver, (c) using the you-viewpoint, (d) encouraging feedback, and (e) removing communication barriers." Why is this? Sender's Credibility and Attractiveness Explanation of the communication process : The important role in communication is channel. in our example, Unilever Bangladesh Ltd. is the sender. Sender is the source of the message or the person who originates the message. Receiver: The person to whom the sender sends the message. Channel: How the message is sent e.g. verbally or written. Furthermore the sender is responsible for getting feedback describing the communication, not just did the receiver hear it, to be sure the communication was received. During the process of encoding, sending and decoding, ‘noise’ occurs that can disrupt or cloud a message. The receiver does not know what it is the sender is trying to communicate or if it was communicated accurately. 1. Sender: The person who wants to communicate. Message: The information the sender wishes to communicate. The message is transmitted through media or certain channels. This model was the first to introduce the role of noise in the communication process. The transmission model of communication describes communication as a linear, one-way process in which a sender intentionally transmits a message to a receiver (Ellis & McClintock, 1990). The sender should be clear enough about what he has to speak. The sender transfers the information using the following factors: Communication Skills (ability to read, write, speak, and listen) directly affect the communication process. The Sender has an Idea. In this exclusive model, Osgood considered a circular form of the communication process. A.C. face to face or by email. This model focuses on the sender and message within a communication encounter. In the most traditional sense, this may be static on a radio broadcast, or even extend to mishearing a conversation or misspelling an email. Transmission Model of Communication. Sender is the source of any communication and communication takes place based on him. Answer (1 of 2): The first and the important role of a sender in communication process is he should be able to pass the message properly. In communication process, there is a transmission of message from a sender to the receiver. The end result of the communication process is the understanding of the message. Difficult to think of someone “trying to make common,” to communicate, if that person has nothing to share. 1. Encoding : Encoding means the process of putting thought into symbolic form which can be understood by another person to whom the sender wants to communicate the idea. Marketing Communication – Process in Addition with Areas: The Consumer, The Business Environment and The Media . This model focuses on the sender and message within a communication encounter. Encoding: How the message is to be communicated e.g.

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