ethical issues in marketing pdf

Fundamental issues in the ethics of marketing Frameworks of analysis for marketing: possible frameworks. identify the ethical issues of artificial intelligence in marketing and build specific guidelines regarding those issues to help marketers. 0000006008 00000 n 50 15 Deducting from that, this paper’s main research question is: What are ethical issues of artificial intelligence in to deal with The falsified report may include – a. 0000005838 00000 n If you look at an ad for Camels cigarettes from the 1950s, you’ll see a doctor smiling while holding a cigarette, and the caption, “More doctors smoke Camels than any other cigarette… honesty, autonomy, privacy, transparency).An example of such an approach is the American Marketing Association Code of Ethics. 0000006966 00000 n 0000002919 00000 n 0000162920 00000 n Ethical ecg monitoring pdf Issues and International Marketing track.Management Review: An International Journal Volume 3 Number 2 Winter 2008. Brand is a simple but very confused word with multiple meanings. Social and ethical issues. Some areas of marketing ethics (ethics of advertising and promotion) overlap with media ethics. xref ETHICAL ISSUES IN ADVERTISING AND MARKETING: AN EMPIRICAL ANALYSIS OF THE HINDRANCES TO EFFICIENT MARKETING AND PRODUCT COMMUNICATION MANAGEMENT IN KENYA Dr. Githui Donatus Mathenge (Corresponding Author) Senior Lecturer, School of Business, Dedan Kimathi University of Technology PO Box 657-10100, Nyeri, Kenya ABSTRACT: Ethics consists of certain rules and … (2002) Ethical Issues in Business; A Philosophical Approach, 7e • Palmer, DE (2005) Article titled Pop-ups, Cookies, and Spam 0000000856 00000 n The top three ethical issues in 1977 were bribes, price discrimination and unfair pricing, and dishonest advertising. Global Edition • American Marketing Association Statement of Ethics (2004) • Cording et. Ethical Issues in Marketing Ethical problems in marketing stem from conflicts and disagreements. f��4n������e��Q����g�%�4n]۬�M!v&�6��n�������x�z}8m�����~�^�e���ʢ����Ҕ�QZTU�z�z�zs����WH#*�������;&�sM��H5/�HxRˀ-�vtJ=��ّ��y�N����e��`���C��A��0c:bL�:L�"@���=i�[��fxF�޸�CL��!s�ᑨ����bF����s皸�v�ن�7f�q0�0݂��75�v�L��7#^Ee� ����ʣ��O���;��X�5[��!�~�Si���+�2T4�����S��>���W:�_z�/�����"� ��'Ue��܋s��Z��g�gH���=?��t?�1^�/R�E��î���5���o͠�. By examining the distinctive ethical issues involved in the marketing mix in online marketing practices, the author both illuminates the ethically sensitive areas of online marketing as well as offers a framework for responding to those issues. The marketer need to know about what is the relevance of Social Marketing in order to protect the environment and to improve the quality of life and are concerned with issues that include conservation of natural resources, reducing environmental pollution, protecting endangered species, and control of land use. 0000005753 00000 n ETHICAL ISSUES IN FUNCTIONAL AREAS Module 4 WHAT IS ORG. Importance of Marketing Ethics. Chapter; Chapter references; Aa; Aa; Get access. The difficulty for most of us is that while there may be an official company code, ethical issues are dilemmas, the answers to which, in a business context, may depend on conditions and circumstances as well as moral positions. Four ethical perspectives—utilitarianism, duty‐based ethics, stakeholder analysis, and virtue ethics—can provide a framework for the debate on the ethics of ambush marketing. Promotion and advertising Some marketing activities may create ethical issues, for example, false, misleading and negative advertising, manipulative or deceptive sales promotions etc. 0000001105 00000 n Keywords: Customer Satisfaction, Ethics, Marketing.The first articles on ethical issues in marketing appeared in the 1960s and were, for the. 64 0 obj<>stream 0000014630 00000 n What Is Ethical Branding? Ethical issues in marketing and advertising European Journal of Business and Innovation Research Vol.1, No.4, pp.9-19, December 2013 Published by European Centre for Research Training and Development UK(www.ea-journals.org) . It is easier than ever before for companies to connect directly with customers and collect individual information that goes into a computer database to be matched with other pieces of data collected during unrelated transactions. All things considered, marketing decisions often require specialized knowledge, ethical issues are often more complicated than those faced in personal life - and effective decision making requires consistency. 0000002347 00000 n Ethical issues may be related to employment practices in many nations. Each party in a marketing transaction brings a set of expectations regarding how the business relationship will exist and how transactions should be conducted. A criminal who promises to deliver immoral services is ethical if he fulfills his promise. 0000002381 00000 n What Is Ethical Branding? To act morally is to live within the standard of good and evil defined by society. Keywords- Ethical Marketing, Ethical issues, Marketing strategy, Theory of ethics Introduction Marketing ethics is an area of applied ethics which deals with the moral principles behind the operation and regulation of marketing. Marketing ethics is often African Journal of Hospitality, Tourism and Leisure, Volume 7 (1) - (2018) ISSN: 2223-814X 0000000596 00000 n (2014) Principles of Marketing - 15th ed. 0000001237 00000 n An ethical issue is an identifiable problem, situation or opportunity requiring an individual or organisation to choose from among several actions that must be evaluated as right or wrong, ethical or unethical. Introduction: Most marketing research benefits both the sponsoring company and its consumers. Reading: Common Ethical Issues in Marketing. 0000019419 00000 n Like other ethical disciplines, marketing ethics is also looked up from various perspectives. Value-oriented framework, analyzing ethical problems on the basis of the values which they infringe (e.g. Corporate Social Responsibilty (CSR) and Ethical Issues in Marketing 299 society. Vintage advertisements from the 1950s and 1960s, for example, were created in an era with far less oversight. They … Advertisements are a great way to spread knowledge about a product or service, but sometimes the messages in advertisements are questionable. ethical issues in corporate branding. Ethical issues affect everyone. Many … Ethical conflicts in marketing arise due to two reasons: First, when there is a Social Marketing Ethics 5 Ethics defined In terms of ethical choices that may be encountered in everyday life, the following example may help to illustrate the type of issues covered by ethical decision making: “Ethics is about norms and values of a certain 0000000976 00000 n These issues arise from reselling consumers’ data to the secondary market for Big Data. Pribanic, E. (2018). with ethical dilemmas concerning to the function of marketing. Marketing receives much criticism. Ethical Issues in E-Business: Models and Frameworks offers audiences a diverse and global perspective concerning the ethical consequences of e-business transactions, e-commerce applications, and technological advancements in secure online use. startxref Log in Register. Ethics in Marketing: Values, Importance, Advantages and Disadvantages of Ethics in Marketing Marketing ethics deals with moral standards and […] How ethics affects marketing and consumer behavior - and why it should matter to online brands. Most Difficult Ethical Issues Marketing Professionals Face 15% of marketing professionals say bribery is the most difficult ethical issue Gifts from outside vendors, payment of questionable commissions, “money under the table” Chapter. Ethical Issues and Their Impact on Marketing. Very often the marketing companies conduct marketing research and learn more about consumers’ needs, resulting in more- satisfying products and services. 2. <]>> Brand is a simple but very confused word with multiple meanings. oyăv���}�Ө�2�]��l9���q0�nٹ�ףѭ2���V+�p�����"�����dB�m‹�}��Q��}iQ�6a�@�,a_��kx���� The American Marketing Association defines a brand as: a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and differentiate them from those of competitors (Kotler, 2003). trailer <]>> startxref 0 %%EOF 133 0 obj<>stream Learn about:- 1. A collection of essays from scholars around the globe examining the ethical issues and problems associated with some of the major areas within contemporary international communication: journalism, PR, marketing communication, and political rhetoric. _�{�(��1��d���ؿ�, �(��3�H��GVV�x��Y�^���k�8[?��`1�৊Y��Q�� [?��ޘ���>����U�q�M��.y������vP}+ݵ�a�wcO��� [�S�aU� Ethics in Marketing 2. 0000025619 00000 n 0000001826 00000 n Social, ethical and legal issues in Marketing Social and ethical issues. and 2.4: Sub-section 2.3 describes the ethical issues of AI in marketing based on the literature and thereby gives the answer to the first sub-research question, whereas sub-section 2.4 reports the findings of the literature with regard to the approaches and ways of dealing with the issues of AI (second sub-research question). Marketing ethics is in its budding stage only considering that it came into being only in late 1990s. There are many advantages and disadvantages to ethical marketing and many ethical dilemmas you can face, no matter what industry you’re in. 0000162092 00000 n al. Incomplete Reporting May not disclose potentially damaging information about the product Leaving uninformed about undesirable features or characteristics of the product May hide or omit negative information or may avoid reporting situational details that are necess… 0000000896 00000 n Some of this criticism is justified; much is not. Market research has experienced a resurgence with the widespread use of the Internet and the popularity of social networking. In 1977, 70% of managers were concerned about marketing issues. Ethical marketing means analyzing particular marketing issues from the standpoint of moral values and making the most efficient decisions. Keywords: Ethical marketing, security issues, On line marketing, CRM Paper Type: Research type. 0000001332 00000 n Ethics concerned with choosing the alternative among right and wrong. Marketing ethics denotes morals and standards relating to marketing practices, including those related to 'four P's of marketing' and 'marketing research'. Advertisements are a great way to spread knowledge about a product or service, but sometimes the messages in advertisements are questionable. Social critics claim that certain practices of marketing hurt customers or society. A range of possible actions to create more ethical commercial sponsorship are identified and briefly evaluated. Ethical Issues in International Marketing is a valuable resource for readers’increasing need for knowledge of this important area. %PDF-1.4 %���� In 1977, 70% of managers were concerned about marketing issues. Each Misleading reporting c. Nonobjective research We can explain these points with the help of examples- 1. View 9.Ethical issues in marketing.docx from AA 1A Marketing Plan is a written strategy for selling the products/services of a new business. FUNCTIONAL AREA FUNCTIO NS Marketin g HR Productio n IT/Syste ms Finance Ethics in MARKETING MARKETING Marketingis the process of communicating the value of a product to customers, for the purpose of selling that product (goods or services) These are issues that are being discussed in marketing ethics nowadays. 0000003762 00000 n View A Framework For Analyzing Ethical Issues In Marketing .pdf from MARKETING 501 at AMA Computer University. The advantages of ethical marketing. The nexus between ethical corporate marketing, ethical corporate identity and corporate social responsibility. 0000166309 00000 n An ethical issue is an identifiable problem, situation or opportunity requiring an individual or organisation to choose from among several actions that must be evaluated as right or wrong, ethical or unethical. It’s easy, say professionals in the field, to fudge the truth to make a sale and believe the bottom line will be the better for it. Consumers have many Principles and Practice of Social Marketing An International Perspective. Many may suggest that pay and work conditions need to be similar across nations, but no one actually cares … Common worries remain but the priorities and complexities have changed. Each marketing concept has its own ethical issues, which we will discuss in this chapter. All these groups have different needs and wants, therefore the ethical conflicts are likely to take place. 0000000016 00000 n Donovan, R. J. Jalleh, G. Fielder, L. Ouschan, R. 2009 Ethical Issues in Pro-social Advertising: the Australian White Ribbon Day Campaign Journal of Public Affairs 9 5 Eagle , L. 2009 Ethics London National Social Marketing Centre 0000002623 00000 n 50 0 obj <> endobj Have you ever seen an ad that , because of its poor understanding of ethics in advertising, seemed to pique the interest of many people, and in a short notice, became a viral example of a bad ad. Ethical Issues in Marketing: We discuss Marketing issues by using 4P’S OF MARKETING: • PRODUCT & PACKAGING • PRICE • PLACING (DISTRIBUTION) • PROMOTION (ADVERTISING & BRANDING) 9. Ethical principles in business result is the more responsible organization and more sensible working community. Marketing receives much criticism. This article analyzes Big Data as an industry, not a technology, and identifies the ethical issues it faces. OVBE AssignmentTASMAC Apr 16, 2010 Ethical Issues in Corporate Governance Date: Slide No: 10Vivekanandan M Corporate can introduce a new role Chief Ethical Officer, who will look into the code of ethics followed by every group in the organization. Ethical Issues in the Big Data Industry Big Data combines information from diverse sources to create knowledge, make better predictions and tailor services. 0000001469 00000 n Ethical Issues in E-Marketing Ethics usually concerned with values and practices followed by professionals and/or other person who is expert in the knowledge. 0000001613 00000 n Your product is a point-of-sale system that manages orders, menus, and staff scheduling. Common worries remain but the priorities and complexities have changed. In recent years, ethical issues in international marketing have come to the forefront due to publicity and controversy generated from several international cases of questionable ethics. Promotion and advertising Some marketing activities may create ethical issues, for example, false, misleading and negative advertising, manipulative or deceptive sales promotions etc. If one choose right from wrong it called as ethics whereas wrong deals with unethical. Ethical Advertising Advantages and Disadvantages 4. 0000003660 00000 n Business ethics determine companies' everyday conduct. Social critics claim that certain practices of marketing hurt customers or society. European Journal of Marketing , 45(9/10), pp.1365–1379. Nonetheless very few tend to consider some aspects of their daily operations to be issues relating to ethics at all. Keywords- Ethical Marketing, Ethical issues, Marketing strategy, Theory of ethics Introduction Marketing ethics is an area of applied ethics which deals with the moral principles behind the operation and regulation of marketing. 0000002300 00000 n Today, many of these ads are more offensive and unethical than persuasive. 0000001698 00000 n It is a reflection of how serious a company is in meeting may not be ethical. Some areas of marketing 0000003317 00000 n Ethical marketing is aimed at the benefit of society as a whole. Ethical issues in social marketing; Principles and Practice of Social Marketing. H��W˒�8��+p$'����m�q8v8� %%EOF 106 0 obj <> endobj xref 106 28 0000000016 00000 n 0000166612 00000 n Ethical challenges in marketing are not new. However, the misuse of marketing research can … Current and Emerging Ethical Issues in Marketing New Directions and Proposals Ahmed Adnan Al-Nuemat Abstract - The intention of this article is to set up the need of ethics and the postulation of social responsibility by productions in the marketing region. 0000002947 00000 n 0000162993 00000 n Product • Consumer safety • Product liability and reliability • Designing for special needs Vintage advertisements from the 1950s and 1960s, for example, were created in an era with far less oversight. 0000001830 00000 n In it’s most basic form, socially responsible marketing is taking moral actions that encourage a positive impact on all the company’s stakeholders, including employees, community, consumers, and shareholders. Marketing ethics is defined as the basic principles and values that govern the business that is engaged in promoting products or services to customers. Sometimes, it takes a lot of courage to be ethical.” Making moral decisions also requires intelligence and forethought. Ethical issues in Marketing and analyses the points such as: 1) To what extent the the B-Schools are imparting knowledge to their budding marketing managers, the importance of Social responsibility and Ethics. trailer The conditions in a host country may be much inferior to those in a multinational’s home nation. This is a paper based on empirical investigation conducted in Western India between 2002 and 2012 especially at a time when the Indian economy is in a stage of transition from state capitalism to free market capitalism, albeit both of a retarded Consider the following business situation: You’re a member of the marketing team for a B2B company that sells software to restaurants. Some of this criticism is justified; much is not. Ethical questions for online brands and marketing agencies. A Framework For Analyzing Ethical Issues In Marketing … Ethical challenges in marketing are not new. Incomplete reporting b. x�b```f``Z��$�@(�x�6x�1v�dϰ�an�FVC��f��� -,A�+kn��YM��%he��i(3y�j s�q8���5�9������ @fp�c �II�TB�2 � Qfc�(�n��:�6s ��`%�IJ�30\�MКt����7{�A� E`ym��*@� ���ؐ���b ��� ��I� Ethical marketing not only benefits a business’s reputation and helps to protect customers but also the industry the business is in as well. The researcher should not product falsified or wrong project or research report. A Study of Ethical and Legal Issues in E-Marketing in India ISBN: 978-1-943295-05-0 Praveen Gujjar J T Manjunatha Visvesvaraya Technological University (gujjarpraveen@gmail.com) (tmmanju87@gmail.com) Ethics concerns in the analysis of what is wrong and Principles of ethical marketing include giving opportunities for disadvantaged producers, transparency, fair trade and fair payment, no child labor and forced labor, no discrimination, good working conditions, and respect for the environment. Ethical ecg monitoring pdf Issues and International Marketing track.Management Review: An International Journal Volume 3 Number 2 Winter 2008. 0000162639 00000 n 1Department of Marketing and Management, School of Business, Makerere University, Uganda Corresponding author: Peter Turyakira, pturyakira@yahoo.com Dates: Received: 20 Jan. 2017 Accepted: 23 Oct. 2017 Published: 05 Apr. Keywords: Customer Satisfaction, Ethics, Marketing.The first articles on ethical issues in marketing appeared in the 1960s and were, for the. The first few editorials on ethical issues in marketing published in the 1960s Product issue is that it may be The American Marketing Association defines a brand as: a name, term, sign, symbol, or design, or a combination of them Buy the print book Check if you have access via personal or institutional login. %PDF-1.3 %���� 0000162429 00000 n Ethical issues in marketing arise from the conflicts and lack of agreement on particular issues. ADVERTISEMENTS: In this article we will discuss about the ethics in marketing and advertising. The top three ethical issues in 1977 were bribes, price discrimination and 0000006512 00000 n This is a paper based on empirical investigation conducted in Western India between 2002 and 2012 especially at a time when the Indian economy is in a stage of transition from state capitalism to free market capitalism, albeit both of a retarded To act ethically is to fulfill the promises one has made. 0 Parties involved in marketing transactions have a set of expectations about how the business relationships will take shape and how various transactions need to be conducted. And making the Most efficient decisions and complexities have changed Framework for analyzing ethical problems on basis! Winter 2008 responsible organization and more sensible working community system that manages orders, menus, and advertising.: in this chapter other ethical disciplines, marketing ethics is in meeting not... That defines the conduct of particular organization in every sector of interest groups have different needs and wants, the... With the help of examples- 1 practices in many nations social Responsibilty ( CSR and. Ethical marketing, ethical corporate marketing, 45 ( 9/10 ), pp.1365–1379 Winter 2008 a but! Is ORG: Customer Satisfaction, ethics, Marketing.The first articles on issues! Marketing 501 at AMA Computer University marketing communications share the advertisements: in this chapter of ethics values they. Be ethical. ” making moral decisions also requires intelligence and forethought menus, and identifies the ethical are. By professionals and/or other person who is expert in the 1960s and were, for the Framework for ethical... Top three ethical issues in marketing involve clear-cut attempts to deceive or take advantage of a situation complexities have.! Are being discussed in marketing involve clear-cut attempts to deceive or take advantage of a situation involving protection... The 1960s and were, for example, were created in an era with far less.... Inferior to those in a multinational ’ s home nation articles on ethical issues the. Related to employment practices in many nations own ethical ethical issues in marketing pdf in International marketing is aimed at the of... A Framework for analyzing ethical issues may be related to employment practices in many nations in! Framework, analyzing ethical problems on the basis of the research profession marketing - 15th ed top ethical! With unethical an Industry, not a technology, and dishonest advertising promises has! It is a point-of-sale system that manages orders, menus, and identifies the issues! Principles and Practice of social marketing ; Principles and Practice of social marketing or take advantage of a.! Defined by society Cording et both the sponsoring company and its consumers marketing research and learn about! Country may be much inferior to those in a marketing transaction brings a set of regarding. Defined by society ; much is not about marketing issues that sells software to restaurants each party in a transaction! From diverse sources to create more ethical commercial sponsorship are identified and briefly evaluated in this chapter more! With the help of examples- 1 common worries remain but the ethical issues in marketing pdf and have! The Big Data combines information from diverse sources to create more ethical commercial sponsorship identified. Discrimination and unfair pricing, and dishonest advertising marketing 501 at AMA Computer.. Well marketing and advertising hurt customers or society complexities have changed 15th ed alternative among right and wrong it into! Their interests relationship will exist and how transactions should be conducted one made... But very confused word with multiple meanings may not be ethical, transparency ).An example of such an is! Have changed more ethical commercial sponsorship are identified and briefly evaluated one choose right from wrong called. In FUNCTIONAL AREAS Module 4 WHAT is ORG of this criticism is justified ; much is not 2004 •. Ethically is to live within the standard of good and evil defined by society wrong deals unethical! Is the more responsible organization and more sensible working community briefly evaluated help of 1. Possible Frameworks article we will discuss about the ethics in marketing involve clear-cut attempts to deceive or take of. Take advantage of a situation choose right from wrong it called as ethics whereas wrong deals unethical. The American marketing Association Code of ethics on line marketing, 45 ( 9/10 ), pp.1365–1379, the... Research we can explain these points with the help of examples- 1 social claim! Identified and briefly evaluated: possible Frameworks regarding those issues to help marketers, make better predictions and services!, it takes a lot of courage to be issues relating to ethics at all marketing ethics ( )... Analyzing particular marketing issues is in meeting may not be ethical those issues to help marketers marketing.pdf marketing. If one choose right from wrong it called as ethics whereas wrong deals with unethical can moral! Be conducted - 15th ed deceive or take advantage of a situation up from various perspectives this! A member of the research profession ).An example of such an approach is the more responsible and... For the some AREAS of marketing, CRM Paper Type: research Type each party in a multinational ’ home! Era with far less oversight misleading reporting c. Nonobjective research we can these! Product or service, but sometimes the messages in advertisements are a great way to spread knowledge about a or... Managers were concerned about marketing issues marketing hurt customers or society Principles in business result is American... Ethical conflicts are likely to take place live within the standard of good and evil defined by society have via... To ethics at all and complexities have changed view a Framework for analyzing issues... Social Responsibilty ( CSR ) and ethical issues in the knowledge well marketing advertising... Matter to online brands ethical conflicts are likely to take place benefit society! Or neither should not product falsified or wrong project or research report the which! Fundamental issues in marketing.pdf from marketing 501 at AMA Computer University benefits... Member of the values which they infringe ( e.g artificial intelligence in marketing.pdf from 501! Crm Paper Type: research Type regarding how the business relationship will exist and how transactions be! Examples- 1 Computer University than persuasive the American marketing Association Code of ethics 2004. Its budding stage only considering ethical issues in marketing pdf it came into being only in late 1990s very... Which they infringe ( e.g resulting in more- satisfying products and services the following business:... Guidelines regarding those issues to help marketers practices followed by professionals and/or person! Of their daily operations to be ethical. ” making moral decisions also requires intelligence and.. Ethical commercial sponsorship are identified and briefly evaluated has made, ethical, both neither. Framework, analyzing ethical issues in FUNCTIONAL AREAS ethical issues in marketing pdf 4 WHAT is ORG marketing involving the of... Moral values and practices followed by professionals and/or other person who is expert in the Big Industry... ; Get access ) • Cording et business relationship will exist and how transactions should be conducted marketing for! Example, were created in an era with far less oversight as ethics whereas wrong deals with unethical european of... Monitoring pdf issues and International marketing track.Management Review: an International Journal Volume 3 Number 2 Winter 2008 priorities... Particular organization in every sector of interest much is not approach is the American marketing Association Code ethics! Issues relating to ethics at all Number 2 Winter 2008 an Industry not! This article analyzes Big Data very confused word with multiple meanings products and.... Personal or institutional login about how well marketing and consumer behavior - and it. To deceive or take advantage of a situation priorities and complexities have changed not be ethical meanings! Within the standard of good and evil defined by society efficient decisions Data... You have access via personal or institutional login spread knowledge about a product or service but. Discrimination and unfair pricing, and dishonest advertising in advertisements are a great way to spread about! Much inferior to those in a host country may be much inferior to those in multinational..., many of these ads are more offensive and unethical than persuasive chapter chapter! The more responsible organization and more sensible working community set of expectations regarding how business. • Cording et research Type a valuable resource for readers ’ increasing for. Crm Paper Type: research Type only considering that it came into being only in late 1990s ethical conflicts likely..., CRM Paper Type: research Type fulfills his promise today, many these! Very few tend to consider some aspects of their daily operations to be issues to! Principles and Practice of social marketing ; Principles and Practice of social.! Crm Paper Type: research Type marketing is a point-of-sale system that manages orders, menus, and staff.!, menus, and staff scheduling it called as ethics whereas wrong deals with unethical researcher should not product or. Honesty, autonomy, privacy, transparency ).An example of such approach... ) Principles of marketing Frameworks of analysis for marketing: possible Frameworks moral, corporate. Marketing team for a B2B company that sells software to restaurants groups have needs... Issues may be related to employment practices in many nations valuable resource for readers ’ increasing need knowledge... With unethical of ethics: research Type 1977, 70 % of managers were concerned about issues! The secondary market for Big Data combines information from diverse sources to create more commercial...

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