I love writing about the latest in marketing & advertising. I am a serial entrepreneur & I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. Their competition is always intense and according to Anderson (2010) during the world cup 2010 Nike launched the popular “write the future”, three minute advertisement featuring world cup stars which was a major hit on Youtube and Adidas replied with their two minute video with celebrities like Snoop Dogg and … However, Nike should consider the competitive pressure is very heavy and not allow the “sleep at the top”. Let us have a look at top Nike Competitors and conduct a competition analysis of Nike. Can you think of any other examples of Nike competitors? Their competitors are Adidas, Reebok, Puma, and so forth, whilst competition is tighter with the coming of Adidas. 3.0  CONS OF NIKE’S CORE MARKETING STRATEGY. In the long run Asian countries like China might as well take a long time to work with the company in terms of coming up with factories in china. It lacks for an equal level of sports sponsorships which Adidas and Nike have. The customers who consider a product to be high quality are likely to pay the high price more often and consistently. in the most comfortable pair NIKE sneakers ever. Under armour is the official uniforms provider for American football, Basketball as well as American Soccer. Asics has a plethora of sponsorships up its sleeve majority of it being in the US, UK or Australia where it is concentrated. This program represents the first time a company has offered mass footwear through the Internet and provides competitive advantages to Nike. So Nike contracted with many athletes’ spokesperson, professional teams and college athletic teams to advertise and promote their products to customers. New balance shoes are costlier because it carries out all its manufacturing within the US or UK, and does not export the manufacturing like Nike or Adidas group. Nike is the leading sports footwear brands in the world and is known as one of the top 3 amongst the trio leading the sports footwear market across the world – Adidas, Reebok and Nike. Nike launched its e-commerce site in April 1999 by offering 65 styles of sport shoes to the US market for purchasing (Nike, 2000). We also find that the other side influences of Nike’s core marketing strategies such as costly advertising, raw materials costs affected by the global economic, the spokesperson’s behaviors which has negative influences to the Nike’s brand images. The delivery of the right products and at the right time to the customers is not only effect the utility but also leads to high level of consumer’s satisfaction and loyalty. They have been focusing on an entrepreneur type of rebrand. Nike’s goal is to carry on Bill’s legacy of innovative thinking, whether to develop products that help athletes of every level of ability reach their potential, or to create business opportunities that set Nike apart from the competition and provide value for our shareholders. Nike is the leading sports footwear brands in the world and is known as one of the top 3 amongst the trio leading the sports footwear market across the world – Adidas, Reebok and Nike. Taulli T. (2011) ‘Nike Shares’, (online) (cited 2nd March 2012). As many athletes demand goods created that can deliver   both watching and accomplishment bettering capabilities, they will find Adidas the solution thus leading to much higher revenue, profit, and market share in sports that Adidas already leads and in sports where Adidas lags in revenue, profit, and market share (Dogiamis et al., 2009), 5.2.2 Implementation of Rebranding Reebok Program, Adidas Group should phase out its high accomplishment athletic shoe line and reposition itself in the casual footwear and active footwear market within the next years. Nike could prepare survey form to their customers in order to have more understanding on customers’ taste, requirements when buying sportswear or footwear, and also collect the feedback and recommendation from consumers. It has a huge distribution network across the globe from which it sells a combination of products. The risks will have a negative influence about Nike’s future development, for example, the market share in the world, reputation, brand image and customer loyalty. Heard of internal competition? Li Ning originates from China has a major focus on its home ground. Nike produces a wide range of sports equipments such as running shoes, sportswear, football, basketball, tennis, golf, etc. It should also ensure that it differentiates consumers’ buying behaviors as it differs in different regions and countries and understanding this will be an added advantage to Adidas. This strategy is especially successful because of its ability to reach a large number of athletes. This has make Nike to set relatively higher price than its competitors. Nike Air Force 1 — NIKE ... Citron said, citing intense competition in the market for food delivery, lack of brand loyalty from customers and potential government regulation. Internal competition isn’t really grounds for this list though. 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