In 2020, Nike's global revenue amounted to about 37.4 billion U.S. dollars. Please check your download folder. My interdisciplinary education includes an M.B.A. in Strategic Business Administration from Penn State University, a B.S. Nike Buys Out Competing Sports Product Brands. But the pandemic caused visits to plummet in March and then even further in April and May with declines of 60%, 99% and 83% respectively. Strong leadership, a diversified business model including wholesale, retail, and direct-to-consumer across many countries will allow NIKE to rebound strongly for the remaining part of 2020. NRF Calls For Retail Workers To Get Vaccine First. Nike Inc.’s online sales grew 36% year over year to surpass $1 billion in quarterly revenue for its fiscal third quarter ended Feb. 28. NIKE’s clear strategy moving forward, its leadership’s high confidence in the brand and deep customer loyalty put it on solid footing to prosper as it emerges from the pandemic. Wholly-owned NIKE, Inc. subsidiary brands include Converse, which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Hurley, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories. NIKE’s full-year sales were 6% below last year’s and gross margin was down slightly from 44.7% to 43.4%. NIKE annual revenue for 2018 was $36.397B, a 5.96% increase from 2017. NIKE annual revenue for 2020 was $37.403B, a 4.38% decline from 2019. Nike revenue from Jordan brand 2015-2018. The brand’s digital sales surged 82% in the first quarter ended Aug. 31, with at least double-digit rises recorded in all regions. We have provided a few examples below that you can copy and paste to your site: Your image export is now complete. Products sold in the range of 0 – 5000 or Roughly $65. Could Stores Be Unlikely Winner As Santa Gets Stuck At U.K. NKE We will consider four segments when it comes to pricing. There are five specific factors that will solidify future growth: the power of the brand itself, China returning to pre-pandemic growth, digital transformation, the Jordan brand which represents 12% of total revenue, and continuous innovation. I am a retail pundit, business strategist, speaker and professor. NIKE annual revenue for 2019 was $39.117B, a 7.47% increase from 2018. Nike reported a loss of $790 million in the quarter ending May 31, which translated to a loss of 51 cents per share compared with analyst expectations for nine cents per share in profit. November Retail Sales Aren’t As Ominous As You Think—Just A Clear Set Of Covid-19 Winners And Losers, Four Trends That Will Shape Retail In 2021, Fueled By E-Commerce Growth, Industrial Leasing Continues To Soar. The segments are designed based on the MRP ( not the sale price ). Nike… The Nike Brand. Creating value for the consumer and concentrating on long-term profit strategies is a way forward for the brand. Visits to NIKE locations were up 8.0% and 20.5% year over year for January and February respectively. The acceleration of the consumer’s acceptance of direct business is a strategy NIKE is focused on for the future. While the global pandemic has led to a major shift in consumer shopping behaviors and an acceleration of digital purchasing, NIKE has had its strategy tested during this challenging period and has been able to provide deeper consumer connections to the brand. by Budrul Chukrut/SOPA Images/LightRocket via Getty Images). 27 in the Internet Retailer 2018 Top 1000. Despite its fame, Nike depends on the U.S for substantial sales and growth. See below for a chart of Nike having 96%. Statistics on Nike's Leadership. © 2020 Forbes Media LLC. Year/Revenue Jordan; 2018: $2,856 M: 2017: $3,098 M: 2016: $2,753 M: 2015: $2,329 M : 2018 Revenue from Jordan was $2.9 Billion compared to 3.1 Billion for 2017. Their annual athletic footwear sales total $90 million. Friend discussed NIKE’s quick response to inventory overages due to closed stores by canceling 31% of on-order units and editing current assortments to help right-size the inventory position for fall and holiday selling. Revenue is the top line item on an income statement from which all costs and expenses are subtracted to arrive at net income. The Jordan brand represents 12% of NIKE's total revenues. In depth view into Nike Revenue (Quarterly) including historical data from 1980, charts, stats and industry comps. Nike was the most popular style in 81% of those store checks, up from 67% during the back-to-school rush last year. EY & Citi On The Importance Of Resilience And Innovation, How Digital Workflows Helped Save Basketball During The Pandemic, Impact 50: Investors Seeking Profit — And Pushing For Change, Michigan Economic Development Corporation With Forbes Insights, Dillard’s And New Orleans Mutually Benefit From Keeping Mr. Bingle Alive And Well. In NIKE’s investor call for Q4 ending May 31, 2020, John J. Donahoe, president and CEO NIKE Inc. Currently, NIKE has only about 10% of the women’s apparel market. If you use our chart images on your site or blog, we ask that you provide attribution via a "dofollow" link back to this page. Nike vs Adidas: The Sales Price statistics. We have provided a few examples below that you can copy and paste to your site: Your data export is now complete. See the interactive visualization here. in Organizational Behavior from University of San Francisco and an A.S. in Fashion Merchandising and Buying from Fashion Institute of Technology. That comes from just 858 total retail stores worldwide. About Nike: Nike is an international brand of athletic footwear, sports apparel, accessories and equipment. Nike is No. Nike locations were up 8% and 21% YOY January and February respectively before bottoming out in ... [+] March, April and May with declines of 60%, 99% and 83% respectively. 25 In 2016, Nike's sales revenue was 32.46 billion. and Matthew Friend, executive vice president and CFO, discussed challenges faced by the brand. As a recognized top retail influencer, I have appearances across many media outlets including NBC Nightly News, Forbes.com, Wall St. Journal, New York Times, Women’s Wear Daily, Reuters, The Washington Post, Fortune, and Chain Store Age. Nike, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Is It To Preserve Workers’ Health Or Industry Profits? Nike continues to lead the world in total footwear revenue, earning $22.3 billion in 2018. (Photo by Jonathan Bachman/Getty Images). By investing in technologies that support a digitally empowered consumer, NIKE will improve inventory management, consumer connectivity, speed-to-market and responsiveness to consumer demand. NIKE annual/quarterly revenue history and growth rate from 2006 to 2020. Placer.ai continues to track visits as stores reopen. Prior to the pandemic, according to Placer.ai, a company that measures consumer foot traffic to stores, the wider athletic-wear space seemed poised for a huge 2020. This timeline shows Nike's revenue worldwide from 2009 to 2020, by region. Many hardcore fans of the brand mispronounce the name ‘Nike’. It is correctly pronounced ‘ny-kee’ … I teach at Syracuse University in Martin J. Whitman School of Management. (Statista) #6. (Photo ... [+] by Budrul Chukrut/SOPA Images/LightRocket via Getty Images). All Rights Reserved, This is a BETA experience. Backlinks from other websites are the lifeblood of our site and a primary source of new traffic. It is noted that Nike owns 48% of the athletic footwear market in the United States. Latest Statistics on Nike. Specifically for the basketball footwear, Nike has 96% of the share. Friend confirmed that the uptick in business coming into June is very promising. Despite the United States leading the way in total sales, the Asian share of the global shoe industry is 54%. Nike Sales Statistics The fourth quarter for Nike, Inc. in 2012 ended up being their largest revenue quarter in history. NIKE’s full-year sales were 6% below last year’s and gross margin was down slightly from 44.7% to 43.4%. Nike pinned the 38% drop on store closures due to the coronavirus pandemic and fewer shipments to its … The market place strategy includes ensuring that products are available in a timely manner to meet demands, which require a strong focus on inventory management, providing more efficient direct-to-consumer operations and taking advantage of the considerable profit potential of women’s categories. I have over 25 years of experience in the retail industry across many functions including general management, marketing, operations, merchandising, buying, and human. The numbers that Nike is able to bring in are staggering. NIKE store visits improving significantly since April. Capitalise on signature trainer & clothing styles with the Nike Sale collection at Nike.com. Find the latest historical data for Nike, Inc. Common Stock (NKE) at Nasdaq.com. They have nearly 4x the amount of footwear sales than their nearest competitor. NIKE will also open smaller format mono-branded stores. NIKE revenue for the quarter ending August 31, 2020 was, NIKE revenue for the twelve months ending August 31, 2020 was. In 2020, Nike's North American revenue amounted to about 14.48 billion U.S. dollars. Athletic footwear, less formally known as sneakers, can be found anywhere from boardrooms to fashion runways and companies such as Nike … See the chart below to see the pricing variations. Ports? NIKE revenue for the twelve months ending August 31, 2020 was $37.337B, a 6.26% decline year-over-year. Nike's business continues to be adversely impacted by the COVID-19 pandemic. NIKE is focused on consumer direct acceleration with strategies that include a market place of the future, new consumer constructs and investing in technology. Nike's direct-to-consumer sales business grew in Q1 FY 2021, while sales from its wholesale business fell. Nike's North American revenue from footwear amounted to about 9.3 billion U.S. dollars in 2020. It didn’t break out exact online sales, but CEO Matt Parker said on an earnings call transcribed by Seeking Alpha this was the first time it passed that milestone in a single quarter. Find out all the key statistics for Nike, Inc. (NKE), including valuation measures, fiscal year financial statistics, trading record, share statistics and more. I am a contributor to Forbes.com, The Robin Report and a member of the BrainTrust for RetailWire. Just 850+ stores generate over $27 billion of revenues every year. Friend stated that for the quarter 90% of all global owned stores were closed roughly eight weeks leading to a year-over-year sales decline of 38%. This timeline presents Nike's North American revenue from 2009 to 2020, by segment. In comparison, Adidas moves just $25 million of footwear sales annually. Sales fell to $6.3 billion from $10.1 billion a year ago. With a 23% increased in inventories from the previous year, the following statistics show the recent financial health of Nike, Inc. Revenue can be defined as the amount of money a company receives from its customers in exchange for the sales of goods or services. Please check your download folder. (Statista) #5. For instance, as Nike strives to meet localized demand, a floor showcases items that represent top-selling products in the New York area, which Nike gleans from online and other sales data … Nike has an average annual worldwide revenue of $27.7 billion. NIKE’s clear strategy moving forward will put it on solid footing coming out of the pandemic. Most people associate footwear with the Nike brand and rightly so. The market value of the luxury footwear market in Europe is valued at nearly $18 billion. Pandemic-Proof Nike Delivers Another Strong Quarter With 9% Sales Increase, Whisky’s Pandemic Immunity: Macallan Breaks Launch Record With $2 Million In Orders At Prestige Drinks Retailer Le Clos, Q&A With Moncler’s Remo Ruffini, On Stone Island Partnership, 2021 And Beyond. Nike said revenues from its direct-to-consumer division amounted to $11.8 billion in fiscal 2019, fueled by a 35% jump in online sales and same-store sales growth of 6%. Adidas saw revenues reach $12.8 billion for the year. In the fiscal year 2020, about 41% of Nike’s sales came from the U.S, while the rest of 59% came globally. Opinions expressed by Forbes Contributors are their own. New York (AFP) – Sports giant Nike reported a surprise loss Thursday as shutdowns due to COVID-19 prompted a big drop in revenues in spite of higher online sales. It has reported that for the week of June 8th, visits had recovered to the point of being down by only 40% year over year, an exceptional pace of improvement without key states open. I have over 25 years of experience in the retail industry across many functions including general management, marketing, operations, merchandising, buying, and human resources. Ethan Chernofsky, vice president of marketing, Placer.ai, stated, “By the first week of June, visits to Nike locations were down just 52% year-over-year even though key states like New York, New Jersey, and California were still closed, and the pace isn’t slowing down. I am an associate professor at Fashion Institute of Technology, Chief Strategy Officer at The Robin Report and CEO/founder of my consulting business. It sells products in six key categories – Running, NIKE … You may opt-out by. The company has reduced discretionary spending with expenses down 6% for the quarter but will continue to invest in digital strategies and supply chain management to foster greater efficiency in business operations. • NIKE Brand sales to wholesale customers increased 2 percent while NIKE Direct revenues grew 12 percent to $10.4 billion, driven by a 25 percent increase in digital commerce sales, the addition of new stores and 4 percent growth in comparable store sales. The new consumer construct recognizes that consumers shop across categories and NIKE will create a support structure to make shopping journeys more holistic and efficient. However, direct-to-consumer business was strong, as digital sales grew 79% and were 30% of total revenue, a goal that was initially set for 2023. + ] by Budrul Chukrut/SOPA Images/LightRocket via Getty Images ) is focused for! 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