Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a strategic business & technology advisor to governments and companies. Exploring What Matters: Our Take on 2021 Innovation Trends . Prior to Covid many organizations built their businesses on efficiency, a model which has now become fragile as necessity pushes for flexibility. Read more about these key trends – including plenty of real-world examples – in my new books, Tech Trends in Practice: The 25 Technologies That Are Driving The 4th Industrial Revolution and The Intelligence Revolution: Transforming Your Business With AI. Quantum computing may not be on your radar yet, but we have seen unprecedented growth in this field, in great part thanks to IBM and Honeywell, among others. We can expect both reshoring and near-sourcing to be leading trends heading into 2021, as manufacturers attempt to reduce or eliminate entirely dependencies on foreign materials. The work that was begun in 2020 will continue into 2021, and will likely expand to a breadth of pressing opportunities that these types of groups are now uniquely equipped to tackle, like solving global and market problems faster, better, and at scale. It is making a comeback. From computer vision systems monitoring the capacity of public areas to analyzing the interactions uncovered through contact tracing initiatives, self-learning algorithms will spot connections and insights that would go unnoticed by manual human analysis. And as more data on the conditions and manner in which viral transmission takes place becomes available, AR tools will be used to give out real-time warnings when we move through areas where the infection is known to have spread. Let’s be clear, that isn’t stopping. It will be powered by masses of data that use powerful computing capabilities. Hybrid cloud would have been on my list for 2021 even without the pandemic, but if nothing else, the widespread, sudden disruptions caused by the coronavirus have highlighted the value of having as agile and adaptable a cloud infrastructure as you can—especially as we are seeing companies around the world expedite investments in cloud to enable faster change in moments of uncertainty and disruption like we faced in 2020. AI is undoubtedly one of the biggest tech trends at the moment, and during 2021 it will become an even more valuable tool for helping us to interpret and understand the world around us. Even as economies slowly reopen and employees are finally allowed to return to work, companies will continue to be tasked with protecting employees from possible outbreak resurgences. Only time will tell, but here are my top ten digital transformation predictions for 2021. It means that I spend my life learning about what drives people to adopt new technology so I can share those secrets with companies that are ready to take their business to the next level. In light of all the craziness, we thought we’d put together our predictions for the coming year in digital marketing trends. No-one foresaw the world-changing events of this year, but one thing is clear: tech has been affected just as much as every other part of our lives. Huge growth in adoption outside of the trendy fringe(s) The biggest driver in … Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring … Global food trends set to shape innovation in 2021. The second is that it is more important than ever to also focus on customer development and retention. With the events of 2020 upending so much of what we took for granted, we now need to look ahead with focus and a desire to help people solve their challenges on their own terms. © 2020 Forbes Media LLC. AI is undoubtedly one of the biggest tech trends at the moment, and during 2021 it will become an even more valuable tool for helping us to interpret and understand the world around us. Impacting what we see on social media to movies recommended on Netflix or products that are suggested when we are shopping on Amazon. They also threaten to make cable and fiber-based networks redundant, with their need for us to be tethered to a particular location. Elsewhere, snack giant Mondelēz announced in July plans for a 25% reduction in SKUs (stock keeping units), which represent less than 2% of global sales. The proliferation of AI will impact our lives from how we shop, to what we eat, how we hire and what we do for entertainment. This will prove to be a big opportunity for the likes of Fortinet and Cisco in areas like firewalls and intrusion detection as well as companies like Splunk and IBM for security identify and event management (SIEM). IBM estimates that co-called “bad data” already costs U.S. businesses roughly $3 trillion annually, so addressing this challenge has become a priority for organizations of all sizes. Las Vegas will be quiet next year as CES 2021 goes online-only, but that hasn’t stopped technology companies from rolling out their finest wares for … Over the past few years, I have focused a lot on the proliferation of analytics and big data. Algorithmia’s new report uncovered some key trends for enterprises to focus on as they head into 2021. Innova Market Insights anticipates leading trends and provides rich data to support brands with prompting revival or acceleration post-COVID-19. This is why I suspect that 2021 will not see companies rushing to return to pre-COVID onsite work models. The volume of data we are collecting on healthcare, infection rates, and the success of measures we take to prevent the spread of infection will continue to increase. Even smaller companies are keeping this newfound flexibility as an operational option. © 2020 Forbes Media LLC. Email. Today, businesses cannot afford to be disconnected, and 5G deployments have become a vital part of the solution. As we collectively continue to work and manage school from our homes, the value of 5G will become increasingly mainstream in 2021. Analytics platforms, Data Warehouses and Visualization tools, from Cloudera to Snowflake to SAS won’t lose relevancy, but the rise of the customer data platform is going to catch fire in 2021; and now that business operations have become somewhat more fragmented, in part because of new work-from-home operational models, but also because of the continuing acceleration of data collection across an ever-expanding ecosystem of touchpoints, CDPs will become especially relevant in 2021. The tech is still in a state of relative infancy, but we should begin to see confidential computing slide into the mainstream in 2021. Notebook manufacturers that embrace this trend, like Lenovo, HP, Dell and Samsung will all benefit as always connected notebooks continue to grow in adoption. Those platforms, and others in the category (8x8, RingCentral, Pexip, Poly), have seen explosive growth in use and development to make them both easier and more secure. With this in mind, we delve into the innovation landscape for 2021 and share where we think organizations will find their ‘diamonds’. We will likely see more use cases in other industries as people realize the power that quantum computing has to offer: the ability to easily query, monitor, analyze, and act on data at scale, from any source at any time. For business, the challenge will be to understand the changing patterns of customer behavior. As the volume of passengers using public transport fluctuates from week to week, depending on local conditions, initiatives around self-driving vehicles will continue at an increasing pace. CDPs help solve this problem by collecting data from all available sources, organizing it, tagging it, and making it usable for anyone who needs access to it. A 238% rise in attacks on banks, and a 600% increase in attacks on cloud servers was observed from January to April 2020 alone. What else will drive the discussion in 2021? Thanks to cloud offerings from companies like Google, Microsoft, Amazon, and an ever-growing horde of startups and spinoffs, innovators in all fields can deploy cutting-edge tech with little upfront investment in tools, equipment or specialized people. Watch Now. While many of my digital transformation predictions from a year ago benefited from this shift, others were displaced by more urgent needs, like 24/7 secure and reliable connectivity. These terms cover technology that uses glasses or headsets to project computer-generated imagery directly into the user's field of vision. Robotics, Drones, and Vehicle Automation. Digitization, Internet of Things and sustainability – these three megatrends are guiding many industries since more than a couple of years, and we would maybe not link them to fruit growing right away. Explore our Digital Marketing Strategy and Planning Toolkit. With a new focus on being always connected, customers want devices that are lighter, smaller, more connected than before, but also versatile. A solution available to opticians allows eye tests to be carried out entirely in VR, as high-definition cameras give a clear image of the patient's eye. These investments are all about meeting the customer where they are at the moment. Microsoft, is another company that has poured resources into security in areas like active directory, software and cloud. I’ve seen this demonstrated by Zapata Computing using the Honeywell Quantum machine. How can you lead with confidence in embracing technology to augment decision-making, rethink customer experiences, and bolster equity initiatives? Emerging technologies are reimagining how we organize, operate, and strategize. 10 food and beverage trends that will accelerate innovation in 2021. With fewer employees working onsite on the same secure network, it is imperative that companies shore up their networks and upgrade their cybersecurity strategies, and expand them to home networks and mobile work-from-home devices. This started gaining momentum last year, but I still believe pervasive 5G is key to seeing this trend take off. This year has seen a curious narrative in the world of innovation culture. This migration will drive greater investment in connectivity in suburban and rural areas, which will enable even greater productivity in these less densely populated communities. EIGHT LEADING-EDGE FOOD TREND PREDICTIONS FOR 2021-2022 . EY & Citi On The Importance Of Resilience And Innovation, How Digital Workflows Helped Save Basketball During The Pandemic, Impact 50: Investors Seeking Profit — And Pushing For Change, Michigan Economic Development Corporation With Forbes Insights, Hackers have exploited the coronavirus pandemic to, will drive greater investment in connectivity. During 2021 we can expect the tools we use to analyze these behavioral shifts to become more sophisticated and increasingly fit the budget and infrastructure requirements of more and more organizations. It might seem strange to be making predictions about 2021, when it’s far from certain how the remainder of 2020 is going to play out. Review these digital marketing innovations to identify opportunities to improve leads and sales. Innova Market Insights’ top trends for 2021 are in response to the ever-evolving and consumer-centric food and beverage industry. In 2021 and beyond, this is going to become increasingly important and more possibilities will open up for everyone. Features . This activity has already led to soaring stock prices for enterprises involved in supplying robots. Here’s a look at some of the top themes in its findings. 3G made web browsing and data-driven services useful on mobile devices, 4G led to the growth of streaming video and music platforms as bandwidths increased, and 5G, likewise, will open more doors in terms of what is possible. Notably, McDonald's Brazil adapted its iconic logo in an act of COVID-19 solidarity. DIGITAL UNDIVIDE. Providing practical advice on how organizations can help shape the 21 st century renaissance, Fjord Trends 2021 examines seven emerging trends expected to shape business, consumer behavior and society: Collective displacement: How and where people experience things changed in 2020, leaving them with a shared sense of displacement as we collectively seek new ways … There is always a huge interest in … Independent of traditional computing, Quantum still has some ways to go before becoming widely adopted, but the partnerships I mentioned above are bringing Quantum Computing and traditional computing closer together so applications can be run in familiar computing environments. So, why is that so important? Consumer concerns and expectations have evolved. I spend my time researching, analyzing and providing the world’s best and brightest companies with insights as to how digital transformation, disruption, innovation and the experience economy are changing how business is done. Virtually overnight, companies, governments, and other agencies found themselves needing to work together to create a faster solution to stop the spread of the virus. The idea of confidential computing is to encrypt the entire computing process, not just the data, creating additional layers of security around sensitive information. As computing power continues to be more affordable and the cloud enables access to this computing power as well as software and frameworks, more and more companies will be able to benefit from AI. The modernized approach to hybrid cloud is expanding from traditional IT to support industrial applications as well. Another approach to shoring up cybersecurity, particularly when addressing communications and data privacy, is confidential computing. Categories. Device Form Factors Become Interesting Again. 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